Summary:
Client: MNTN
Position: Head of Product Design
Summary
At MNTN, I led the design of the Reporting Concepts project, aiming to enhance how users track and analyze the performance of their advertising campaigns. The primary challenge was to create an intuitive interface that accommodates diverse user preferences and presents complex data in a clear, actionable format.
Design Objectives:
User-Centered Interface: Develop a dashboard that allows users to access and analyze their performance data efficiently, catering to varying definitions of valuable metrics.
Flexible Data Analysis: Provide tools that enable users to customize data views and generate insights tailored to their specific needs.
Design Process:
Research and Analysis: Collaborated with users and stakeholders to identify key performance metrics and understand diverse user perspectives on valuable data.
Concept Development: Worked alongside designer Ron Griffo to brainstorm and create innovative design concepts that address user needs and preferences.
Prototyping: Developed prototypes to visualize design ideas, facilitating discussions and feedback from stakeholders.
Iterative Refinement: Continuously refined designs based on user feedback and testing, ensuring the interface is intuitive and meets user expectations.
Key Features:
Customizable Dashboards: Allow users to personalize their dashboard views, focusing on metrics most relevant to their objectives.
Advanced Filtering and Sorting: Enable users to filter and sort data dynamically, facilitating in-depth analysis and insights.
Visual Data Representation: Incorporate charts and graphs to present data visually, aiding in quick comprehension and decision-making.
Current Status:
The Reporting Concepts project is ongoing, with several details still being refined. As we continue to develop and enhance the platform, updates will be shared to showcase progress and new features.
Concepts
