I build design teams and products that move businesses forward.
Over 20 years leading design across adtech, digital publishing and B2B platforms. I scale teams, build design systems, and tie user experience to measurable business outcomes.
A leader who still opens the file.
I'd never tell someone how to do something I couldn't do myself. I stay hands-on in Figma and with AI tools when the work needs it. See how I use AI.
My CEO says I'm the best at creating something amazing from just a sentence or two of explanation. Concept creation is my strongest skill.
I have a proven record of designing products quickly and efficiently: a working proof of concept in three months, and a running app in six.
When I haven't done something before, I say so and I learn it. That openness is how I keep growing, and how I hope my teams do.
Design with vision. Lead with purpose.
Hire, mentor, and grow designers into leaders. Scaled MNTN's design org from 2 to 12+.
Three design systems built across my career, each one speeding up design, engineering, and prototyping.
UX research, analytics, and experimentation shape the roadmap, so design decisions tie to outcomes.
Work alongside Product, Engineering and GTM executives so design shapes strategy, not just delivery.
Scaled the design org from 2 to 12+, drove PLG initiatives across onboarding, activation and engagement, led 0→1 and AI-powered products, and built the design system. Reduced iteration cycles by 23%.
Led a 20+ person team across design, engineering and QA. Cut outsourcing costs by 56%, lifted engagement 34% through accessibility and responsive design, and won 4× New York Emmy Awards.
Creative Director at Microsoft / Sybari, then designer and senior designer roles at Berwald Creative and Razorshark, and freelance creative direction on projects including DirecTV and BigHip.
Case studies from my current role are shared privately with hiring teams. Ask and I'll send access.