Leading teams by example.
Over 20 years leading design across adtech, digital publishing and B2B platforms. I scale teams, build design systems, and tie user experience to measurable business outcomes. A traditional designer with deep AI experience, I now deliver almost 10x faster without lowering the craft.
A leader who still opens the file.
I'd never tell someone how to do something I couldn't do myself. I stay hands-on in Figma and with AI every day. I start from my own designs and design systems as "prompt fuel," generate more options up front, tweak in Figma and feed the changes back to Claude, and review in working front-end code so approved designs hand off right away. See how I use AI.
I'm the best at creating something amazing from just a short explanation. Concept creation is my strongest skill.
I have a proven record of designing products quickly and efficiently: a working proof of concept in three months, and a running app in six. Claude has pushed my production speed up almost 10x since.
When I haven't done something before, I say so and I learn it. That openness is how I keep growing, and how I hope my teams do.
Design with vision. Lead with purpose.
Hire, mentor, and grow designers into leaders. Scaled MNTN's design org from 2 to 12+.
Six design systems built across my career, each one speeding up design, engineering, and prototyping.
UX research, analytics, and experimentation shape the roadmap, so design decisions tie to outcomes.
Work alongside Product, Engineering and GTM executives so design shapes strategy, not just delivery.
Hired as a Senior UX Designer and promoted to Head of Product Design after about a year for my craft, speed, and ability to turn blue-sky ideas into finished design. Scaled the design org from 2 to 12+, drove PLG initiatives across onboarding, activation and engagement, led 0→1 and AI-powered products, and built the design system. Reduced iteration cycles by 23%.
Led a 20+ person team across design, engineering and QA. Cut outsourcing costs by 56%, lifted engagement 34% through accessibility and responsive design, and won 4× New York Emmy Awards.
Creative Director at Microsoft / Sybari, then designer and senior designer roles at Berwald Creative and Razorshark, and freelance creative direction on projects including DirecTV and BigHip.
MNTN Select went from a conversation with the CEO to a live marketplace. The case study covers the product, the design system, and how I led it.