Summary:
Client: MNTN
Position: Senior UX Designer
Project Overview:
When I first started at MNTN I was fairly new to ad-tech. I’ve had a ton of experience on the publishing end with regard to ad visibility and optimizing revenue but never worked for an ad-tech company. It was a leap especially since I had been a director at Newsday and now was coming in as a senior designer. It was a welcomed change and this case study is crafted to show how my skills adapt to challenges quickly and efficiently.
Challenge:
MNTN allows users to quickly advertise on connected TV (CTV). Users can make advertising campaigns within the system and easily launch them with just a few clicks. The challenge with this feature enhancement was to make the creative step, where advertisers upload their TV ads, more visual and engaging. Users were not clear on what ads were running in their campaigns. We wanted to make it super apparent which ad they were running and give them the tools to watch, change and group. The UI was built mostly using tables as the main way to manage any content. For videos this is not ideal. We needed a new way to display TV and display ads within a campaign, but how?
More coming soon…
My focus is on my work at MNTN. Over the course of the next couple weeks as I apply to positions I’ll be adding to the story of this feature enhancement. Stay tune or if you’re interested chat about it with me in person.