Process

I’m a passionate design leader, user advocate with a natural knack for UX strategy, UI design and creating intuitive interactive tools for humans. I sincerely love what I do.

Leadership-Driven Design

As a design leader with over 15 years of experience, I prioritize creating intuitive, user-centered experiences by fostering collaboration and aligning teams towards a shared vision. My approach integrates Agile methodologies and Design Thinking to ensure efficient, impactful outcomes.

Life is too short to create something no one wants or needs…

Strategic Collaboration

I believe in involving all stakeholders from the project’s inception. This inclusive approach enables streamlined reviews and approvals, ensuring that every team member is aligned and invested in the product’s success. By facilitating open communication and shared understanding, I guide teams through complex challenges towards innovative solutions.

Empowering Teams Through Mentorship

While I lead from the front, I also recognize the importance of empowering my team members. I provide mentorship and support, helping designers overcome obstacles and grow in their roles. Whether it’s through one-on-one coaching or collaborative problem-solving sessions, I strive to cultivate an environment where creativity and professional development thrive.

I’m a big fan of proof of concept.

Rapid Prototyping and Real-Time Feedback

In fast-paced environments, quick iteration is crucial. I leverage tools like Figma to rapidly prototype ideas, allowing stakeholders to visualize concepts in real time. This approach not only accelerates decision-making but also fosters a sense of ownership and engagement among team members and stakeholders alike.

I love working with Matt. You have an idea and you don’t have to wait 10, no 5, no 1 minute till he’s got a visual.

Continuous Learning and Adaptation

The design landscape is ever-evolving, and so am I. I stay current with industry trends through continuous learning and encourage my team to do the same. By fostering a culture of adaptability and growth, I ensure that our designs remain relevant and impactful.

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